Essay Role Of Social Media

Advent of the social networking platform helped to enhance communication between the people and business. World has become a smaller place thanks to face book and twitter where people can meet their friends and colleagues both old and new. They can post their thoughts, chat or even play games. In short, it is a virtual world of entertainment and information for the users and is difficult to imagine life without the presence of social media sites as they provide multiple benefits to the users.

Great meeting platform:

Social network offers integrated meeting platform for the visitors offering more options in terms of time and place. Individuals can communicate through message applications via video and voice. Virtual collaboration has replaced physical collaboration providing maximum effectiveness to the users. They do not need to travel to distant places for conducting the meeting.

Contacting families and friends had never been as easy as it is now with the arrival of the social media platforms. Calling and emailing them are old methods that do not stand chance against the opportunities provided by social media. Sharing photos, images and videos on face book is different from talking over the phone. Irrespective of the location, it is possible to remain connected with friends round the clock.

Impact on business:

Professional networking between individuals and business on social media has helped companies to increase their customer base. Overnight they have built the brand value of their products and services. Professionals connect with their colleagues also find clients to get more projects.

Target the audiences:

Social networking sites assist business in identifying the target audiences based on the demography or location. Majority of the sites have special tools that could help to ascertain the quality of traffic. Potential customers can be categorized into language, age and gender making targeting easy and effective.

Twitter and face book allow small companies to explore new customers in their area and beyond. For instance, if you are launching a new restaurant, interact with the foodies through twitter and invite them to have sumptuous lunch.

Political campaigns:

Majority of political leaders are switching on to social media to connect with their supporter and make new ones. Social media has facilitated communication among the managers and executives to collaborate on the projects.

Gone are the days when people waited for news papers to be delivered at home or watched television. Now days, they get connected to the social media and instantly get news feedback from the news channels while moving from one place to another.

Powerful platform for social activism:

People can collaborate with each other to highlight the social causes affecting the society through social media. It is a powerful platform to create opinion that attracts the attention of the business and authorities towards the problem.

Younger generation has learnt a lot from social networking because it helps in developing their communication skills and also teaches them to work within a group.  They can also create social norms and hone their skills while operating within the community.


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Category: Technology

Social media is one of the most important contributions of modern technology. Today, almost every person has a virtual social life that is almost as vibrant, if not more, than their real social lives. It is no longer only just Facebook, which is undoubtedly one of the most prolific and widespread social media websites there is in the world right now; there are a multitude of other social media websites and apps that have taken over the internet. While most of the world is hooked on those communicative websites, the rest of the world, and in many cases, those very people hooked on social media, are well aware of the dangers these websites pose. In this article, let us talk about how social media has influenced our lives.


To begin with, social media is one of the most important sources of information. Today, every news that is seen on the internet and in the news networks is immediately shared by thousands of people over social networks, and it takes seconds for a piece news to reach all corners of the earth. We are able to know about earthquakes happening in Japan and Haiti while we are sitting in a small corner of Kolkata, and we know what concerts are being held in Los Angeles when we are sitting in a small province in rural China. Thanks to social network, we have truly become a global community that can share in each other’s triumphs and tribulations.

Global communication

Social media is one of the most important sources of communication for all of us. Today, we are even more connected through social media than we are through phone calls and messages. And, thanks to the fact that most of us use smartphones, we can stay connected on the go through social media. It is much less expensive than phone calls, and it enables us to stay connected with people from far and wide all the time. When people share updates about their lives on social media networks such as Facebook and Twitter, we get to know what they are doing, where they are enjoying tier holidays, and even what they are eating. Social media has enabled us to communicate visually, which enables us to take an active part in each other’s lives.

Voicing our opinion

Social media is today being hailed as a platform for voicing our opinion. We can tell people what we are feeling about certain things that are happening all around us through social media websites. Facebook and Twitter are today filled with news items from all across the world that provoke us to express outrage or makes us clap in approval, and we can do both on the global platform that is social media. We can tell people that we approve certain measures taken by the government, and we can criticize actions and events taken by governments and individuals and communities. The ability to stay anonymous if you choose is a great advantage of social media if used in the right way, and this enables may people to express their opinions who would otherwise be at risk if they were seen expressing themselves.

Social change

Social media is not just a platform for empty expressions. This is a great platform for bringing about social change. When a significant section of the society expresses disapproval against something, or hails something as an important change for the betterment of the society, it forces the government or the ruling authority to rethink its decisions. The people of a community find a platform for protest in social media, and as a definite method of forcing the government to listen to their demands. People are being made more aware of what is happening in the world, and of the consequences of certain measures taken by the ruling or governing bodies.

Platform for talent

Not everyone has the ability to showcase their talents through agents and prodders, as that costs a lot of money. Social media has enabled people to let the world know of their talents through sharing videos of themselves on social media. Sites like YouTube are filled with recordings of extremely talented singers, actors, makeup artists, and painters. It is a very positive platform for budding artists to expose their talents to the world, gain constructive criticism and feedback, and in the process improve their performance.

Social media is not just a platform for sharing updates about yourself with the rest of your community. Even though it began as a way to engage in conversations and staying in touch with relatives and friends living in different parts of the world, today social media has grown to encompass a lot more than that. It is one of the most influential media in the globe today, with billions of people interacting with each other and sharing their opinions. For the first time in history, this is a platform that has truly brought people together.


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