Inventario Galante Antonio Machado Analysis Essay

What’s New – SPP produces infomercial for ‘Magic Copper’ with tennis legend Boris Becker.

SPP recently completed production a both a short and long-form DRTV commercial for the Magic Copper/Elite Copper brand of sportswear compression products. SPP provided full creative services from script development through post production for this production.

This is a long-form infomercial, timing in at 14:15. The creative approach was to feature tennis legend Boris Becker and NFL network personality Barry LeBrock on a set court side. The locations used in this shoot was the Delray Beach Tennis Center, home to many tennis championships, an upscale mansion in Fort Lauderdale as well as mountain bike trails, parks, medical offices and more.

Tennis Legend Boris Becker and Director/Cameraman Steve Procko lining up shots for Magic Copper/Elite Copper. Note the GoPro Hero 4 mounted to the racquet and stage in the foreground on the court.

When working with sports personalities, each has their own specific needs and requirements. For the most part, they all have a limited amount of time that they can be available for production. It is critical that the production company be very organized in the approach of each shoot day in order to maximize the amount of shots accomplished.

For this shoot, Mr. Becker was available for two days of production – one for the tennis stadium location and on for lifestyle shots, representing him in his home. In addition, many scenes were shot in both English and German for use during the production european roll-out.

Additionally, Director/Cameraman Steve Procko used five different cameras configured for a number of different situations from high-end Sony broadcast cameras to GoPros rigged on a tennis racquet. The GoPro provided some iconic shots within the infomercial of Mr. Becker hitting on the Delray Beach Tennis Center’s championship courts

Tennis Legend Boris Becker hitting with racquet equipped with a GoPro Hero 4

Elite Copper products combine copper and magnetic therapy into compression sportswear garments for the wrist, elbow, back knee and ankle.

The commercials were being run world wide, with initial runs in Europe and the United States.

 

 

 

 

 

 

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